70 enterprise buyers for a six-figure sale, from cold outbound
An enterprise platform selling a $75K to $200K annual contract into manufacturers with $100M+ revenue. A buying committee most outbound never gets near.
The client
A venture-backed enterprise software company turning engineering data manufacturers already own into sales-ready product content.
What we built
- Account lists scored on the client’s own tiering model: revenue, digital hiring signals and dealer-portal maturity.
- A personalised one-page scorecard for every account, benchmarked against five named competitors.
- Branded LinkedIn senders, with InMail to reach senior buyers who don’t accept connection requests.
The testing arc
Two markets tested side by side. Around 1,000 buyers, 6 to 7% reply rates on both.
Engineering-data angle wins. Messaging rebuilt around data they already own, scaled to 4,000+ buyers.
Scale the winner. A second wave of 3,600+ senior buyers on the winning angle.











